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Last updated May 28, 2025

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byasser818@gmail.com

Cairo, Egypt

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Basma Yasser

Brand Designer

Basma Yasser

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Stevara

BRAND IDENTITY

Stevara is a modern steel brand created to redefine how strength and trust are visually communicated in the industrial sector.

Stevara is a modern steel brand created to redefine how strength and trust are visually communicated in the industrial sector. The goal of this project was to build a distinctive identity that elevates the perception of a traditionally overlooked material — steel — and to position Stevara as a premium, forward-thinking brand within a highly functional and competitive market. The visual language was developed around the core concept of "engineered confidence" — merging bold structure with clean minimalism to reflect both the power and precision of the product. The logo draws inspiration from architectural elements and structural forms, creating a mark that feels stable, directional, and timeless. A controlled, industrial color palette reinforces the brand's technical roots, while modern typography and grid systems add clarity and hierarchy.

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